The other day, I was chatting with a colleague who shared an experience—he was judged for using ChatGPT to write his articles. “Isn’t that cheating?” someone had asked. In a separate instance, a client bluntly asked me, “Why are you charging ‘xyz’ for your work? You just have to ask ChatGPT, right?”

Two contrasting perspectives—but one common thread: a fundamental misunderstanding of how tools like ChatGPT actually function in a professional workflow.

Let’s set the record straight—ChatGPT isn’t a shortcut to success. It’s a powerful facilitator. Crafting the right prompt takes skill. Analyzing the generated content requires critical thinking. And most importantly, implementing, refining, and evaluating that output still falls entirely on us.

For example, if I’m writing an article or social media post, can ChatGPT give me all the relevant SEO keywords and search terms? Maybe—but maybe not. It still takes research, domain knowledge, and a strategic approach to make that content perform well in the real world.

That’s where I come in. Whether it’s content creation, SEO / SEM strategy, or brand messaging, I combine AI tools with real expertise to deliver results that are tailored, effective, and aligned with your business goals, specific to your business vertical. If you’re looking for support that goes beyond the prompt, let’s talk. “Let’s bring to life the brand persona you’ve envisioned—perhaps the very one that lives on your vision board.”